Defining the average time to profitability for a startup is impossible because different startups measure profitability in different ways. Once you’ve done that, the hard part isn’t over. Your business won’t magically find customers and grow—you need to continue to work long hours, strategize, and invest.

The consumer-goods industry has been fending off an array of challenges, such as shifts in consumer expectations and purchasing habits, low GDP growth in some large economies, and a global pandemic that created seismic upheaval. In 2020, the most resilient players were the ones that had already begun rethinking their planning practices.

Transportation and logistics firms must make bolder and more smart strategic decisions than ever before to unlock growth and profitability in a tough industry. The sector’s shaky history of wealth generation is countered by compelling lessons from successful operators in a variety of transportation and logistics businesses, both before and after the crisis.

The Indonesian freight and logistics market (henceforth, referred to as the market studied) was valued at USD 81.30 billion in 2020, and it is expected to reach USD 138.04 billion by 2026, registering a growth rate of 9.22% during the forecast period. According to the Indonesian Logistics Association (ALI), logistics companies have experienced an approximately 50% decline in overall business performance since the COVID-19 outbreak hit Indonesia in early March 2020.